I recently picked up some products from the new Primark x Jena Frumes Loves PS collection, not because I follow the influencer, because I don't really know that much about her, but just because I love a new Primark collection and there was a lot to choose from! Primark have really gone all out with this collection, and I don't even have all of the products here, and I still spent around £35.00! I believe Jena Frumes is an American influencer that has been or still is a model, and maybe an actress according to Google, so I am not 100% sure why the UK-based Primark collaboration has come about, when we have so many amazing influencers right here in the UK. But anyway...I am all about the makeup. There are some hits and some misses, so let's dive in...
One of my favourite products from the collection is the Jena Frumes Loves PS City Safari Highlight & Contour Kit. I think the name is a little misleading, as there is only really one highlight shade in here, which is quite dark, but there are three blush shades, so maybe face palette would have been more accurate. Inside this palette you get six pans of product, a bronze highlighter, a pearlised bronzer, a shimmery peach pink blush, a coral matte blush, a matte bronzer and a rose matte blush. I enjoy the little animal prints embossed into the pans and the products are really well pigmented - you don't need to go in hard with these products. All of these shades are stunning, and whilst the highlighter is too dark for me to use as a highlighter, I will definitely be able to use it as a gorgeous eyeshadow. If you were to only buy one product from the collection, I would definitely recommend it being this one, and it costs £7.00, making each product just over £1.00.
Another of my loves is the Jena Frumes Loves PS Blush & Highlight Duo, which comes in a handy cardboard palette and features two good-sized pans of product. You have a white gold highlighter with a hint of soft pink, and a gorgeous shimmery coral blush which has flecks of gold shimmer running through it. These little duos are just £3.50 each, so they make really good stocking fillers and you get a lot of product for your money. As with a lot of Primark Beauty products, the formulas are always so pigmented and you only need a small amount to get an amazing result.
The second little palette I have is the Jena Frumes Loves PS Bronze & Highlight Duo, which again looks exactly the same as the previous palette packaging wise, and is the same price at £3.50. Inside, this palette has a very pretty light gold highlight shade, which looks lighter on the skin than it does in the pan, and then a leopard print embossed bronzer, which I was worried would be too dark for my fair to light skin, but actually works really well. I would say that this bronzer isn't as pigmented as the ones in the larger palette, but with a bronzer, you don't need mega pigmentation anyway, as I like my bronzer to look more natural. Another winner for me.
I then have two of the Jena Frumes Loves PS Lip Crayons, which cost just £1.50 each although in all honesty, I am not sure how you get more product out, as the bottom doesn't twist at all, so unless you use a sharpener on the plastic, it is a bit of a mystery to me. So this could work out terrible value for money, or excellent value for money! Only time will tell. I can't see a shade name, that might have been on the plastic packaging, but I got a pretty coral peach shade and a warm nude colour. These are both really pigmented and creamy lip crayons and they are a doddle to use due to them being in the shape of a crayon. They also last on the lips a lot longer than I expected them to and they are definitely worth the money and more if I can figure a way to sharpen them.
My local Primark had quite a few of the Jena Frumes Loves PS Demi-Matte Liquid Lipsticks in store, and I chose a peach nude shade - again the shade name and price must have been on the outer wrapper. I think they were around £2.50, which isn't bad as it is quite a chunky little tube of lipstick. I really like Primark's liquid lipsticks as they don't seem to be drying on the lips like some liquid lipsticks can and I like that fact that this is demi-matte, so it makes the lips look a little healthier. You only need one swipe of this for full coverage on the lips, and it stays on a good amount of time.
Finally, the last item I have, which is one of the worst, which is a shame because it could have been so good. The Jena Frumes Loves PS Jena's Look Book costs £15.00, and comes packaged in a gorgeous nude gift box, which opens up like a book. Inside, there is a black eyeliner, black mascara, two matte and metallic duo eyeshadows, two highlighters, and two lip glosses. My issue with the majority of the products within this kit is the quality, and for some reason it just isn't there. Primark make some amazing mascaras and lipglosses, and yet the ones they have put in this kit just aren't up to scratch. Yes, you are getting quite a lot for £15.00, but when you know they make such good products for such low prices, it seems a shame they haven't included them in here. The eyeshadow duos are lovely, but the mascara, eyeliner, and glosses feel and wear a little cheap. I know everyone has different skin tones and so not everything is going to match my skin tone, but the two highlighters included are a little off. One is silver, and one is yellow gold, and I am not really sure who they would be flattering on. Personally, I think you can mix and match some of the singular products for the same money and get much better products and quality.
You can find Primark online here.
All the Loves,